Ruby Tuesday Promotion
Ruby Tuesday needed a cohesive set of promotional materials to support its Friday Fish & Chips special across multiple customer touchpoints. The campaign required clear communication of the limited-time offer while maintaining consistency with the restaurant's established brand identity and visual standards.
The project included the design of social media graphics, email marketing assets, and print promotional materials, each tailored to its specific platform while remaining visually connected as part of a unified campaign. Strong hierarchy, appetizing food photography, and clear messaging helped ensure the promotion was easy to understand and visually engaging across both digital and print formats.
By adapting the campaign across multiple digital and print assets, the final deliverables created a consistent customer experience and provided Ruby Tuesday with a flexible set of marketing assets to support the promotion wherever customers encountered the brand.
Fish & Chip Fridays
Industry
Client
Ruby Tuesday
Restaurant & Food Service
Campaign Design & Marketing Assets
Year
2025
Services
Deliverables
1
Social Media Graphic
2
Email Marketing Banner
3
In-Store Flyer
Campaign Assets
Social Media
Designed to capture attention and communicate the promotion quickly within a social feed.
Email Marketing
Adapted for email marketing while maintaining visual consistency across the campaign.
Created for in-store and out-of- store visibility, physical mailing promotions, and customer engagement.
Print Promotion
Campaign Consistency
Each asset was designed to work as part of a unified campaign system, creating a consistent customer experience across digital and physical touchpoints.